Thoughts on empty legs, platform development, and building smarter logistics for private aviation. Written for travellers and operators who want to understand how this industry is changing.
We're building an AI‑powered logistics platform for private aviation, specifically focused on empty legs and repositioning flights. This blog shares our thinking as we build, the problems we are solving, and the insights we are learning along the way.
Expect explainers, data insights, "building in public" updates, and honest reflections on what it takes to make empty legs more efficient and accessible.
Every post here should make sense to both sides of our marketplace. Whether you are a leisure traveller curious about empty legs, a business traveller looking for more efficient routing, or an AOC‑verified operator thinking about yield optimisation, this content is for you.
We believe the best platforms are transparent about how they work and why they make certain choices. That transparency benefits everyone.
How we are building AI pricing tools, verification systems, and marketplace mechanics that work for real aviation logistics.
Explainers on how empty legs work, why they exist, and how smart travelers and operators can make the most of them.
Data and insights on private aviation routes, pricing trends, and what we are seeing across key UK–EU corridors.
Honest updates on our soft rollout, private beta progress, and what we are learning from real operators and travellers.
JetSet Direct Link is live and moving from soft rollout into a focused private beta with selected AOC‑verified operators. We are finalising payment infrastructure through Stripe Connect and automated verification systems.
This blog will document that journey — the technical decisions, the market insights, and the lessons learned from operators and travellers as we prove that empty legs can be more efficient and accessible for everyone.
Every repositioning flight is a potential empty leg. For operators, they represent cost. For travelers, they represent opportunity. Here's how our platform turns this inefficiency into value for both sides.
Read Full Explainer →Traditional empty leg pricing is often guesswork. Our AI analyzes route demand, seasonality, and operator preferences to suggest optimal pricing that benefits both operators and travelers.
Read More →Every repositioning flight is a potential revenue opportunity. Learn how AOC-verified operators are turning previously empty legs into profit with our platform's automated pricing and traveler matching.
Read More →